Digital Architecture
Building new digital sales tools for Architects
Project Details
iOS Publication
The Challenge
The objective was to redesign all six of their current printed portfolio books into flexible, interactive, digital publications.
My Role
I led this initiative with the support of the Marketing Department. I was solely responsible for the user experience, created all deliverables seen here, and saw the project through launch as well as a number of iterations.
Business KPI & Metrics
Decrease overhead costs from the sales funnel
Increase acquisition of new clients
The Client
Mapping the Problem
Stakeholder Interviews
Working closely with the HCM team was critical to making this transition from analog to digital tools successful. In this case, it wasn't only important to just translate the printed material, but also improve the overall experience of the product. Through deep dives and user interviews, I identified areas of improvement that were developed into specific product features such as 3-dimensional models, client testimonials videos, and full screen imagery.
Exploring the Iterations
Key Insights
Through user testing and feedback sessions, I discovered the need for product flexibility as this was a tool that would be used in many different contexts including one-on-one conversations, projected group presentations, and marketing material leave-behinds for potential clients.
What resulted was a digital publication specifically designed around the iPad, which not only enhanced the overall user experience, but reduced costs, added features, and improved ease of use.
