Showcasing Simplicity
Building a brand around customer service
Project Details
Website
The Challenge
Summit provides full service audio, video, and lighting focused on delivering the most engaging and impactful experiences. As they grew and better understood their unique values and culture, they eventually realized their website didn't reflect this culture they built. The site lacked both their hyper-focus on design and their passion for people.
My Role
I led this initiative with the support of the Marketing Department. I was solely responsible for the user experience and created all deliverables seen here and saw the project through launch as well as a number of iterations.
Business KPI & Metrics
Increase web traffic
Increase client acquisition
